Explaining Nur Kasih

If I were to ask you readers whether or not you watch Nur Kasih? Chances are half of you would have never heard of it before this, and the other half would feign ignorance. Such is the stigma associated with watching Malay dramas that no one in their right mind would admit to it in polite company.

Thing is, people do watch these oh-so-fashionably derided programs. In Nur Kasih's case, it would be hard to not find someone who hasn't seen the show if the ratings prove accurate (59% of viewers for the finale - apparently that's more viewers than TV3's Buletin Utama). Even the shows creators didn't expect the show to be this big a hit.